Scaling Ontario's largest public EV charging network through strategic partnerships and user-centric design
Ivy Charging represents a landmark public-private partnership between Hydro One and Ontario Power Generation, creating Ontario's largest public EV charging network. This case study explores the strategic planning, user experience design, and operational challenges of building a province-wide charging infrastructure.
Universal design for all users, including those with disabilities
99%+ uptime with real-time status updates
One-tap charging with minimal user friction
Seamless app-to-charger connection with QR code scanning and NFC support
Live status updates showing charger availability, wait times, and pricing
Multiple payment options including app, credit card, and subscription plans
Existing electrical infrastructure couldn't support high-power DC fast chargers in many locations
Implemented smart load management and staged infrastructure upgrades based on usage patterns
Initial user adoption was slow due to unfamiliarity with public charging
Launched educational campaigns and offered free charging sessions to build user confidence
500 additional stations, mobile app enhancements, subscription plans
V2G capabilities, renewable integration, smart grid features
Autonomous charging, AI optimization, cross-province expansion
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