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Validating a Product in 30 Days: My Step-by-Step Framework (A WattShare Story)

Jan 9, 2025Reza Boostani
12 min read

Introduction

In the fast-paced world of product development, the biggest sin isn't failing; it's building something nobody wants. ... Let me walk you through my step-by-step process, the tools I use, and how to separate genuine signals from distracting noise.

The 30-Day Validation Sprint: My Framework

This framework is designed to get concrete answers quickly, minimizing wasted resources and maximizing our chances of building impactful solutions.

Week 1: Deep Dive into the Problem & User

This is about truly understanding the "why" behind any potential feature or product. ... Focus on behavior over stated intent – what do they do, not just what they say they would do.

Week 2: Solution Exploration & Low-Fidelity Prototyping

Now that we understand the problem, it's time to brainstorm and test potential solutions. ... Observe how they interact, not just what they say.

Week 3: High-Fidelity Validation & Market Interest

Refine the chosen solution and gauge real market appetite. ... Monitor traffic sources to see where the interested users are coming from.

Week 4: Analyze, Decide & Plan Forward

The final stretch is all about synthesizing data and making an informed decision. ... If many users abandon a specific step in the prototype, that's a signal of a major UX flaw.

How We Used This at WattShare: The "Smart Scheduling" Feature

A prime example where this framework shone at WattShare was when we identified that hosts (charger owners) were struggling with managing their charger availability efficiently, leading to missed earning opportunities and frustration. ... This rapid validation process saved us months of development time and ensured we built a feature that truly solved a critical user problem.

Conclusion

This 30-day framework is not a rigid dogma, but a flexible guide. It's about being resourceful, customer-centric, and disciplined in your pursuit of product-market fit. ... ensuring that every feature we build, and every product we launch, truly delivers value.

References

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