I turn ideas into products people actually use.
Product Manager & Builder | EV & Climate Tech | SaaS & Startups
Based in Toronto, building the future of sustainable mobility and user-first products.
The Story
A product manager who codes. A founder who validates. A strategist who ships.
My journey started in engineering, but I quickly realized that the most impactful work happens at the intersection of strategy and execution. I'm not just a product manager—I'm a builder who understands the full stack, a strategist who validates with real users, and a leader who ships products that matter.
From technical roots to building startups, I've secured funding, brought multiple MVPs to market, and learned that the best products come from deep user empathy combined with hands-on technical execution. I thrive in uncertainty and wear multiple hats—conducting user research, writing code, building partnerships, and leading cross-functional teams.
My mission is simple: accelerate the transition to sustainable tech and user-first products.
What I Bring
Strategic Product Leadership
From roadmap to launch, with deep market understanding
Full-Stack Development
Write code, understand architecture, ship faster
User Research & Validation
300+ interviews, rapid prototyping, PMF validation
Startup & Fundraising
Secured funding, built partnerships, scaled teams
Education & Certifications
A journey of continuous learning, product excellence, and upskilling.
Formal Education
W Booth School of Engineering Practice and Technology, McMaster University
Master of Technology Entrepreneurship and Innovation - MTEI, Engineering
The degree that laid the foundation for Reza's product thinking and business acumen. This program sparked his journey into the startup world and equipped him with tools to turn innovative ideas into market-ready solutions.
Azad University (IAU) – BSc.
Where it all began—Reza's technical roots.
Here, he learned to build software before he learned to build strategy.
Skill Boosters / Product Toolkit
Understanding user behavior at scale to make data-driven product decisions.
Skills: Customer Success · Data Analysis · Product Management · Product-led Growth
Driving product-led growth and customer success.
Skills: Data Analysis · Product Management · Product-led Growth · Customer Success
Applying AI and analytics to product management.
Skills: Artificial Intelligence (AI) · Analytics
Mastering agile frameworks and stakeholder alignment.
Skills: Scrum · Product owner · Agile · PSPO
Skills: Pitch presentation · Idea development
AI, Cloud & Marketing Tech
Bridging cloud infrastructure knowledge with AI-powered product design.
Skills: Cloud data · Cloud networking · Cloud Security
Skills: Payment Systems · FinTech
Skills: AI ads · AI automation · AI strategy
Products & Experience
Real problems solved, products shipped, and impact measured
wattshare.caEV owners had unused home chargers, while tenants and neighbors in MURBs lacked access to convenient charging options. The market needed a peer-to-peer solution to unlock and monetize this underutilized infrastructure.
What I Did
Built a charger-sharing platform from scratch. Conducted user interviews, validated product-market fit, wrote full-stack code, defined product roadmap, and secured early-stage funding.
Key Challenges
- Complex payment and scheduling system
- Scalabale OCPP, OCPI implementations
- Trust and safety between users
- Regulatory compliance for energy sharing
How I Solved Them
- Implemented WebSocket-based real-time booking
- Built verification and insurance integration
- Partnered with local utilities for compliance
Impact & Results
Ontario Charging Network
Product Management2023What I Did
Streamlining the process through a subscription model offered a path to better engagement and increased recurring revenue. Led customer research initiative, restructured user workflows, and launched a new subscription-based e-commerce flow.
Key Challenges
- Complex legacy billing system
- User resistance to subscription model
- Integration across multiple platforms
How I Solved Them
- Redesigned customer journey with user feedback
- Implemented tiered pricing strategy
- Built seamless cross-platform experience
Impact & Results
Focus Areas
ThunderVolt
Product Manager2021–2023Many EV owners living in condos faced limited access to home charging due to inadequate infrastructure in shared parking spaces. The market lacked a unified hardware-software solution tailored to these multi-unit environments.
What I Did
Led end-to-end product development for EV hardware and its software companion. Conducted 300+ user interviews, defined product features, ran A/B testing, and secured incubation by McMaster's The Forge.
Key Challenges
- Hardware-software integration complexity
- Regulatory certification requirements
- Supply chain and manufacturing delays
How I Solved Them
- Built modular architecture for easy updates
- Established partnerships with certification bodies
- Implemented agile processes
Impact & Results
Key Achievements
Tools & Methods
The technologies and methodologies I use to bring ideas to life